Project Information

Client Name 高端健身器材品牌

Location North America

Problem High CAC & ROAS Plateau

Result +180% Revenue Growth (6.08 ROAS)

Client Rating

電商一站式效果營銷

Overview & Challenge

Scaling high-ticket home fitness hardware in North America presents a unique challenge: high customer acquisition costs (CAC) and steep ad fatigue on traditional channels. The brand needed an integrated performance framework to capture high-intent demand while generating continuous social proof to fuel scaled media spending.

Our Solution

Wylie Digital deployed an integrated, cross-channel performance strategy combining paid acquisition, high-converting creator content, and server-side tracking infrastructure:

Google Search & Performance Max (PMax): Optimized feed architecture, implemented Search Themes, and applied Value-Based Bidding (VBB) rules to capture ready-to-buy search intent and improve average order value (AOV).

Meta Advertising & Creative Testing: Developed structured prospecting and dynamic retargeting campaigns powered by rapid video hook and angle testing to combat creative fatigue and keep CPA under tight control.

Influencer & UGC Strategy: Managed end-to-end fitness creator outreach and content scripting, securing raw lifestyle video deliverables to feed high-converting assets into paid social groups.

Data & Conversion Tracking: Implemented custom Meta Conversions API (CAPI) and GA4 value tracking, ensuring pristine data attribution to guide Smart Bidding algorithms.

Result

Steps

Tracking & Infrastructure Audit

Before scaling budget, we audit your pixel setup, GA4 event parameters, and Meta Conversions API (CAPI). We set up Value-Based Bidding rules and clean data pipelines to ensure Smart Bidding algorithms optimize for maximum profit rather than low-value conversions.

Full-Funnel Launch & Creator Sourcing

We launch synchronized Google Search/PMax campaigns to capture immediate buyer intent while initiating targeted influencer outreach. By acquiring raw UGC video assets from vetted creators, we rapidly deploy and test high-converting ad hooks across Meta Ads.

Algorithmic Scaling & Creative Iteration

Once winning ad angles and search themes are identified, we scale media spend systematically. We implement strict ad fatigue management, continuously refreshing creative assets and refining audience bid multipliers to maintain high ROAS at scale.

Ready for a Similar Growth Strategy for Your Brand?

We build custom performance systems across Meta, Google, and Influencer channels tailored to your revenue targets.